Marketing I
Course Information
Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Intake
Start Date
End Date Aug 20 / 2024
Prerequisite(s):
A pass standing in grade 12 English at the general level, or equivalent.
Computer Software Requirements:
MS Word.
Chats:
No
Group Work:
No
Registering college code:
GG-MKTG1020
Host college code:
SL-CSSL43
How to register
How to register
You can register in-person, online, or by phone. When Registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001– not GG-ENL001). For details visit https://www.georgiancollege.ca/academics/online-learning/
Contact
Derek Carbone
Email : ol@georgiancollege.ca
One Georgian DriveBarrie, ON
L4M 3X9
Phone : (705) 722-1500